Awin was delighted to celebrate the 20th Performance Marketing Awards in style, winning gold prizes in a mix of highly competitive categories.

Our first award was for Game Changer of the Year, in which judges commended our Conversion Protection Initiative as ‘a revolutionary, industry-defining achievement and a step-change moment’, as well as ‘fundamentally securing the future of performance measurement’.

It’s the second award claimed by CPI following its gold prize for “Excellence in Transparency and Compliance” at the 2025 Global Performance Marketing Awards.

We then claimed gold alongside Vodafone and Giftcloud for Best Peak Trading Campaign, beating an extensive shortlist of entrants after delivering record performance during the most competitive retail moment of the year.

That wasn’t all, as Three and Awin claimed silver in Best Managed Affiliate Programme – Enterprise, for supercharging broadband sales and eliminating fraud over the course of 2025.

A huge congratulations to our partners on what is very much a shared victory.

About the PMAs

The Performance Marketing Awards recognise creativity, innovation, and excellence within the UK performance marketing industry.

Organised by industry publication Hello Partner, its 20th annual celebration was a sight to behold, as comedian Jimmy Carr entertained a sold-out ballroom at London’s Grosvenor House Hotel.

To see who else won on the night, head to the Performance Marketing Awards website.